Client's Questionnaire
SALES:
Target Audience:
- Which group of people, your Audience, will buy your products or services? This is where branding starts.
Competition:
- List two other companies competing for this same Audience.
STRATEGY:
Vision:
- A mission statement summarizing the purpose of your company, which will inspire your Audience. What would you like your company to achieve?
Positioning:
- What makes your products or services unique and different from your competition in the mind of your Audience?
Benefits:
- Which problems are solved for your Audience by using your products or services? Which questions are answered?
BACKSTORY:
Story:
- Where did your vision begin? A brief history of the personalities who created your company. Their special talents, skills and insights. A hint for your Audience to gain a better understanding of your company.
Characteristics:
- Personality traits of your company. Style, voice and demeanor. How will your Audience think of you?
Emotions:
- How would you like your Audience to feel when they interact, or just think about your company, your products or services?
Imagery:
- Which pictures, colors, locations, and style come to mind when you Audience thinks about your company?
Key Words:
- List and rank five words or phrases which your Audience might use to search for your company. Think "Family Feud."
CONFIDENTIALITY:
Security:
- Strict confidence of all company insight and information will be kept under lock and key. We understand we are being entrusted with the secrets to your success.