Which group of people, your Audience, will buy your products or services? This is where branding starts.
List two other companies competing for this same Audience.
A mission statement summarizing the purpose of your company, which will inspire your Audience. What would you like your company to achieve?
What makes your products or services unique and different from your competition in the mind of your Audience?
Which problems are solved for your Audience by using your products or services? Which questions are answered?
Where did your vision begin? A brief history of the personalities who created your company. Their special talents, skills and insights. A hint for your Audience to gain a better understanding of your company.
Personality traits of your company. Style, voice and demeanor. How will your Audience think of you?
How would you like your Audience to feel when they interact, or just think about your company, your products or services?
Which pictures, colors, locations, and style come to mind when your Audience thinks about your company?
List and rank five words or phrases which your Audience might use to search for your company. Think "Family Feud."
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